Introduction To Options Investing

Options can be used for protection, income and speculation. This video covers each use of options with a personal touch from a 50 year market veteran.

Your Instructor


Ernie Zerenner
Ernie Zerenner

Upon retirement from a 30-year career at Hewlett-Packard, Ernie continued his lifelong fascination with the stock market, building a successful portfolio. Ernie felt it was necessary to switch his investing philosophy from seeking capital gains to creating income from assets owned. So he turned to covered calls, an options trading strategy designed to generate consistent income.

Using a calculator and the financial pages, it took 8-10 hours to find good opportunities. In an attempt to cut that time frame, Ernie and a colleague designed a program to scan the entire market and find the best covered calls. The time required to do the job dropped from eight hours to eight minutes. It was breakthrough technology that earned over half a dozen patents, and was the basis for a Web site called PowerOpt.com that not only supports Ernie’s covered call investments, it supports thousands of subscriber/investors in, at last count, 57 countries all over the world.

PowerOpt.com is still the largest subscription program of Power Financial Group, the trading company Ernie established in 1997. For the last 22 years and still going strong today, Ernie continues to trade, innovate and seek ways to help investors grow through options trading.


Course Curriculum


  Introduction To Options Investing [Video]
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  The Sketch [PDF]
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